Each year, UAA produces hundreds of print and electronic publications for external distribution. In order for UAA to continue to develop a highly visible and recognizable and cohesive brand, everyone at UAA must make a commitment to apply all of the university’s graphic elements in a consistent and accurate manner. It is paramount that a clear visual message be maintained throughout all communication materials across the whole university. By utilizing these guidelines as a framework, we can achieve strong brand recognition among our internal and external audiences. The consistent and repeated adherence to these standards will build a powerful identity for UAA that will serve every area of the university well.

Some of the items in this guide are defined by university policies and are must do’s, some are just guidelines for best practice. These guidelines apply to all colleges, departments, units and affiliated organizations of the university. For questions or assistance, contact University Marketing and Communications (UMAC).

If you are working with outside vendors, please ensure they adhere to UAA policies, guidelines and visual standards. If you need assistance communicating or understanding a vendor’s graphic requests, please contact UMAC; we have designers on staff that speak their language. 

Who do these rules apply to?

All academic, administrative and support units whose operational funding is administered by UAA are governed by these standards, with the exception of student clubs/organizations and UAA’s community campuses. These image standards apply to all UAA materials, including those funded by sponsorships, grants, fees, partnerships or any other source.

Any information, whether in print or electronic form, published by any officially recognized unit is considered “official” and is subject to the requirements of these standards. Items published by student organizations or by individual faculty, staff members or students are considered “unofficial” and may not carry or use any of the university logos unless authorization to do so has been granted. 

Logo licensing restrictions - commercial use of the UAA logos

The different logos within the UAA signature system are unique and marketable, and consists of registered and licensed trademarks of the University of Alaska Anchorage. The name “University of Alaska Anchorage”, the acronym UAA (regardless of font used) that makes up our monogram and all the other university logos, including those specific to Athletics are reserved for official UAA use. All UAA logos must be properly presented and used for approved commercial purposes only. 

The primary logos and athletic logos within our signature system are copyrighted and licensed for use through the Learfield Licensing Partners. Learfield enforces the licensing agreements to external vendors for the university. The UAA primary logos and athletic logos may be made available to outside organizations that have signed an agreement with the university. Private vendors wishing to use these logos on salable merchandise must contact Learfield Licensing Partners at (616) 395-0676 or college.trademarxonline.com for rights and terms of use. 

Departments with questions regarding the use of any UAA logos on manufactured items should contact Joe Nedland in the UMAC office. 

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Required EO/AA Statement and Notice of Nondiscrimination

The Office for Civil Rights requires schools and colleges to implement specific and continuing steps to inform students and others of the protections against discrimination on the basis of sex. The notification must state that the requirement of nondiscrimination in educational programs and activities extends to employment and admission. It also must say that questions about Title IX may be referred to the employee designated to coordinate Title IX compliance or to the assistant secretary for civil rights.

Universities are required to include a statement of nondiscriminatory policy in any bulletins, announcements, publications, catalogs, application forms, or other recruitment materials that are made available to participants, students, applicants, or employees including but not limited to:

• academic catalogs
• student handbooks
• residence life handbooks
• employee handbooks
• athletic handbooks
• applications for admission
• applications for employment

This information also needs to be in any publication that mentions or describes sex discrimination policies, procedures, or prohibitions.

The University of Alaska notice comes in three different sizes, which to use depends on usage and audience. Visit the UA Title IX compliance page for full details and exact text to use:

University of Alaska Notice of Nondiscrimination.

An optional sentence may be added: In accordance with the Americans with Disabilities Act, this material is available in alternate formats upon request.

The accreditation statement can also be included: The University of Alaska Anchorage is accredited by the Northwest Commission on Colleges and Universities.