Faculty/Staff Profile

Yong Cao

Yong Cao

Professor of Management

Management, Marketing, Logistics, and Business Analytics

Research

  • “U.S. Business Schools’ Expansion to The Global Market: Positioning Strategy and Market Competition”, Archives of Business Research (2023)
    Journal Article
  • “A New Innovation Integration Model: Fuyao Glass Industry Group and Sany Heavy Industry Co. Ltd Cases”, Journal of Innovations (2023)
    Journal Article
  • “Country-of-Origin and Brand Image in Global Outsourcing Adjustment.”, Journal of Finance and Economics (2018)
    Journal Article
  • “Build Brand Community to Expand the Market--A Case Study of Xiaomi’s Market Expansion in China”, International Journal of Economics, Business and Management Research (2018)
    Journal Article
  • “Customer Centricity in China”, Journal of International Management Studies (2018)
    Journal Article
  • “A Small High-Tech Firm Entering China’s Market--A Case Study of ADS-B Technologies Inc.”, International Journal of Case Studies (2018)
    Journal Article

Education & Affiliations

Education

University of Iowa, PhD in Marketing
University of Alaska Anchorage, MBA in Business Administration
Nothwest University, MS in Geography