Faculty/Staff Profile

Mei Rose

Professor of Marketing

Management, Marketing, Logistics, and Business Analytics

Research

  • “Does Reveling in the Past Help or Hurt Attitudes Toward a Brand: A Big Data and Experimental Analysis of Sport Team Heritage”, 24th Association of Consumer Research (ACR) (2024)
    Conference Proceeding
  • “Exploring Sports Heritage: Beginning to Develop a Nomological Network”, 30th International Conference on Recent Advances in Retailing and Services Science (RARCS) (2024)
    Conference Proceeding
  • “Choice of Destination. Does Heritage Matter?”, 28th International Conference on Recent Advances in Retailing and Services Science (RARCS) (2022)
    Conference Proceeding
  • “Sports Teams Heritage: Measurements and Applications in Sponsorship”, Journal of Business Research (2021)
    Journal Article
  • “Should Companies Respond to Positive Reviews or Let It Be?”, 26th International Conference on Recent Advances in Retailing and Services Science (RARCS) (2019)
    Conference Proceeding
  • “Exploring Destination Brand Heritage”, Academy of Marketing Science Annual Conference (2019)
    Conference Proceeding

Education & Affiliations

Education

University of Mississippi, PhD in Business Administration
University of Louisiana, MBA
University of Louisiana, BS in Business Administration

Affiliations

Association of Consumer Research (ACR)
Academy of Marketing Science
Global Conference on Service and Retail Management (GLOSERV)